1. Quality Is Better Than Quantity
If you currently use a provider to do your SEO Marketing, keep in mind that it’s not about the quantity of clicks you get to your website but rather the intent of those visitors arriving to your site. Fewer clicks form a fine tuned targeted audience, are much more relevant to your bottom line.
2. Improve Your Online Reputation
According to a 2013 Consumer Study 79% of consumers trust online reviews just as much as personal recommendations! Get more positive reviews online to gain trust from your audience and then the people arriving at your website will be pre-sold visitors ready to buy.
3. Verify All Your Google Local Listings
Your bank might have several locations throughout the country. Take a moment to claim and verify your Google listings for each location and make sure that the information for each branch is listed properly
4. Engage With Your Audience
If you notice an online review or a blog post about your institution, make sure you respond. Thank your customers for positive reviews and comment on forums that mention your company. This will showcase your bank as a leader in your industry and help with your online rankings.
5. Monitor Monitor Monitor
If you are paying a company to do your SEO, make sure your monitor your results. Like in any field, there are many companies that focus on marketing but few deliver solid results. A minor investment in keyword rankings tools such as AccuRanker, will allow you to track your keyword rankings on a regular basis. Take a few moments each month to review the Google Analytics results with the company doing your SEO, to see if and how your website is converting visitors into customers.